Packaged Food Trends 2010

A growing number of food companies will sport the “free range” with humanely-raised protein products in 2010, according to market research firm Datamonitor, which released a statement of 10 emerging packaged-goods trends expected to blossom in the next year. Among 10 emerging trends expected to blossom are new generation superfruits, like baobab, borojo, maqui and yumberry; growth in the use of sustainable ingredients like bamboo; eco-friendly packaging; natural and organic; and a renewed “back to basics” approach when it comes to product ingredients.

Meat makes a play to be the “new boss” in 2010, which explains more product launches over the past few months including meat-flavored lollipops, potato chips, chocolate candy and vodka. In the beverage arena, they predict functional protein-enhanced exercise recovery drinks aimed at weightlifters and power athletes will be popular, and so will shot drinks with health claims for energy and relaxation. The gluten-free movement also will strengthen next year with major consumer packaged goods companies now jumping on the bandwagon.