New Nutrition Business released its “Coconut water: innovation and natural health benefits drive a new category” report, which analyzes the $450 million retail market for coconut water that is seeing huge growth thanks to its strong isotonic, hypoallergenic and all-natural health benefits.
The report provides detailed, independent and opinionated analysis, using supermarket sales data and interviews with executives at all of the companies concerned, as well as independent beverage industry experts. It analyzes packaging, ingredients and nutrition profiles, supply strategies, marketing communications strategy, pricing strategies, target consumers and flavors.
Click here for the full report.
Sources:
* New Nutrition Business: Coconut water: innovation and natural health benefits drive a new category
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