The prospect of an ice cream that makes people look younger was being explored Saturday as the makers of Ben & Jerry’s ice cream teamed up with U.S. scientists to focus on developing products containing anti-aging antioxidants.
Global giant Unilever, which also produces the Bertolli range of Italian-style foods and Dove soap, will have exclusive rights to the scientists’ inventions, with a focus on products that contain antioxidants -- nutrients and enzymes believed to play a role in preventing the development of diseases.
The terms of the deal with Ampere Life Science, set up last year in San Jose, Calif., are secret, but work on the project will begin immediately and last at least five years.
Genevieve Berger, Unilever’s chief research and development officer, said, “I see the key benefits of this partnership with Ampere being a commitment to develop superior products across a number of categories and exclusivity that will potentially give us competitive advantage in the marketplace.”
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