Lower-Calorie Items Headlining Restaurant Menus

America’s war with obesity and looming legislation that will require restaurant chains with 20 or more units to post calorie counts on menus and menu boards has many restaurants adding lower-calorie items to their repertoire, according to Technomic’s new MenuMonitor report.

Many restaurants are offering lighter menu items that contain less than 550 calories in a way that does not make consumers feel as though they are sacrificing flavor or satisfaction. According to Technomic EVP Darren Tristano, restaurants can tout them as savory and delicious, as well as better for you, rather than picking just one aspect over another.

Some new lower-calorie menu items tempting customers palates include La Madeleine’s Shrimp and Tilapia Provençal (460 calories), Friendly’s Half Turkey Club SuperMelt Sandwich and Garden Salad (420 calories), Logan’s Roadhouse 6-ounce Filet Mignon (under 550 calories), Carvel Ice Cream’s Low Fat Sundae Dishes (under 300 calories), Mimi’s Café Veggie Burger with Fresh Fruit (364 calories), Taco Cabana’s Build-Your-Own Cabana Bowl (under 400 calories), Fazoli’s New Mini Bakes (400 calories), Carl’s Jr. Charbroiled Guacamole Turkey Burger (490 calories) and Z’Tejas Turkey Jalapeño Wrap (under 550 calories).

Sources:

* Technomic: Technomic Finds Lower Calorie Items Gaining Momentum on Restaurant Menus