The National Frozen & Refrigerated Foods Association (NFRA) is gearing up for its annual Cool Foods For Kids promotion to educate millions of children and families about the many nutritious and convenient frozen and refrigerated food options. The educational outreach program takes place in October and encourages healthy lifestyles through responsible, balanced food choices, appropriate portion control, increased daily physical activity and more quality, family mealtime.
Educational curriculum specialists, Young Minds Inspired (YMI), have designed the Cool Food for Kids program and will distribute specialized curriculum materials emphasizing good nutrition and physical exercise to more than 20,000 schools nationwide. Teachers are given a lesson plan with several activities and an educational poster to get kids excited about planning healthy meals and active hobbies for their entire family.
The program will extend into the retail sector, attracting consumers with point-of-sale materials provided by NFRA and merchandising that showcases the complimentary elements of the campaign. Promotional highlights include a Ski or Sea Family Vacation Sweepstakes, the online Cool Food for Kids Café featuring kid-friendly recipes and games, Easy Home Meals on Facebook and Twitter and more. NFRA spokesperson, Mr. Food, will also be supporting the Cool Food for Kids healthy lifestyle messaging and will devote an entire show to the promotion in October.
The October Cool Food for Kids educational initiative is enhanced through NFRA’s partnership with the Healthy Weight Commitment Foundation (HWCF), a coalition of organizations fighting the growing obesity problem in America.
Educational curriculum specialists, Young Minds Inspired (YMI), have designed the Cool Food for Kids program and will distribute specialized curriculum materials emphasizing good nutrition and physical exercise to more than 20,000 schools nationwide. Teachers are given a lesson plan with several activities and an educational poster to get kids excited about planning healthy meals and active hobbies for their entire family.
The program will extend into the retail sector, attracting consumers with point-of-sale materials provided by NFRA and merchandising that showcases the complimentary elements of the campaign. Promotional highlights include a Ski or Sea Family Vacation Sweepstakes, the online Cool Food for Kids Café featuring kid-friendly recipes and games, Easy Home Meals on Facebook and Twitter and more. NFRA spokesperson, Mr. Food, will also be supporting the Cool Food for Kids healthy lifestyle messaging and will devote an entire show to the promotion in October.
The October Cool Food for Kids educational initiative is enhanced through NFRA’s partnership with the Healthy Weight Commitment Foundation (HWCF), a coalition of organizations fighting the growing obesity problem in America.
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