It’s safe to say that having the necessary energy to do everything we want to do remains an elusive goal for many. According to Natural Marketing Institute’s Healthy Aging Database® (based on research of 3,000+ consumers), while most American adults feel it is important to have enough energy, more than half of those ages 28+ feel their personal energy level today is worse than it was 10 years ago (only 10% say it’s better).
Gender, age and the presence of children in the household all factor into whether a person feels sufficiently energetic. Females, adults under age 30, and those with children report greater fatigue than their respective male, older and childless counterparts. To that end, the usage of supplements and foods/beverages with claims of boosting energy is higher among young adults and parents. And, overall, consumption of energy bars and drinks has risen since 2006.
With half of Americans already actively seeking out healthy foods and beverages that provide them with energy, there is an ample base upon which to attract new consumers. If current trends continue, protein-packed items geared toward the preferences of young adults and women can offer opportunities for the personal energy market.
Gender, age and the presence of children in the household all factor into whether a person feels sufficiently energetic. Females, adults under age 30, and those with children report greater fatigue than their respective male, older and childless counterparts. To that end, the usage of supplements and foods/beverages with claims of boosting energy is higher among young adults and parents. And, overall, consumption of energy bars and drinks has risen since 2006.
With half of Americans already actively seeking out healthy foods and beverages that provide them with energy, there is an ample base upon which to attract new consumers. If current trends continue, protein-packed items geared toward the preferences of young adults and women can offer opportunities for the personal energy market.
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