Research network PwC has released a report detailing global online shopping behaviors. According to the report, retailers can provide a so-called total retail experience for their consumers with a compelling brand story that promises a distinctive experience, customized offers based on protected personal information, and an enhanced and consistent experience across all devices. The study states that a high percentage of survey respondents were attracted to brands that tell a story in an engaging manner. The top reason consumers cited for shopping at their favorite retailer was trust
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