Tuesday, July 08, 2008

Proper nutrition through healthy breads


Walter Co, president of Creative Bakers Company, Inc., puts it this way: "Sandwiches are ideal for people on the go because they're easy to hold and carry. It can also be a healthier choice especially for those who are trying to lose weight, because the tendency is to add vegetables to the filling, and you also get a more controlled portion."


With more than two decades of expertise in breadmaking, Creative Bakers steered the wheel to the healthy living category in 2005, initially launching two variants in its new class - Walter Sugar-free Wheat Pan de Sal and Walter Double Fiber Wheat Bread (Heart Protect). Today, Walter is the leading brand having the most extensive line of healthy bread, each variant catering to a different lifestyle and dietary need.


Walter High Fiber Weight Control Bread is white bread enriched with oats and vegetable fibers and is 98% fat free. It is specially made for those who prefer to eat white bread with the benefits of wheat bread. It has the highest fiber content in the market - 4 grams per serving. "It's value for money when you compare it with a 5-gram sachet of fiber supplement at P15, which is P3 per gram of fiber," Mr. Co said.


High-fiber content restricts snacking intervals "because you feel full for a longer period of time," while its low-sodium content helps cut the craving for sweetened beverages, which comes with having too much salt in the body.


"In the past, bread manufacturers had compromised on taste: either it's salty or bland. Too much wheat makes it difficult for the bread to rise, so normally you don't see a very good wheat bread that's square in shape. To make it squarish, people add more salt, for the structure, so you normally get higher salt content. But in our case, it's not so. We try to lower the salt but still give you a moist and delicious product," Mr. Co said.


For diabetics and weight watchers, Walter Sugar Free Wheat Bread provides a tasty alternative, using isomalt, which also keeps the bread's natural flavors. Walter Double Fiber Wheat Bread with Heart Protect contains both insoluble fibers from wheat to help clean the colon and soluble apple fibers to help lower cholesterol levels in the body.


Walter Bread for Kids is stocked with inulin for increased calcium and magnesium absorption - important for fast-growing bones

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"There is a growing preference for healthy bread because of people who are on the go or like to lose weight. Basically, what we're trying to do is accentuate and add to the good elements in bread, like putting more fiber, while lessening its bad ones, like sugar, salt and fats, without compromising value and flavor," Mr. Co concluded.


Walter bread is the first and only bread to be tested 0 in sugar and is proven to be trans-fat free since May 2005 by Setsco Services Pte. Ltd. in Singapore.


Walter Health Nutrition breads are sold by supermarkets and groceries that understand and care about the health needs and demands of their customers.

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