Friday, October 28, 2011

Starbucks betting that Americans prefer blonde

Are they finally realizing that Charbucks is not the flavor

In a nod to complaints that its coffee tastes 'burnt,' company to debut milder brew at stores in January

After 40 years and millions of lattes served, Starbucks Coffee Co. is acknowledging that, for millions of Americans, their coffee flavors are too strong. So they're bringing in some blondes.

The Seattle-based java giant estimates that 40 percent of the nation's 130 million coffee drinkers prefer milder-tasting coffee, an area where Starbucks hasn't had a significant presence.

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