Total U.S. retail sales of orange juice, once a staple of the American breakfast table, fell to the lowest level in at least 15 seasons during the 2012-13 season.
Americans bought 563.2 million gallons of orange juice during the season that ended Sept. 28, the Florida Department of Citrus said Monday, citing Nielsen data.
That was the lowest sales volume since the 1998-99 season, the oldest data available from the state agency, according to a Wall Street Journal analysis.
The total volume of orange juice sold in a year has decreased by a third from a decade ago, when Americans bought 836.4 million gallons of it.
Revenue hasn't fallen as sharply, though, because prices have climbed as volume dropped, The Wall Street Journal said. Orange-juice sales for the 2012-13 season totaled $3.49 billion, down 5.2 percent from 10 years ago. Analysts have said a greater variety of beverages and energy drinks have taken market share from orange juice.
Americans bought 563.2 million gallons of orange juice during the season that ended Sept. 28, the Florida Department of Citrus said Monday, citing Nielsen data.
That was the lowest sales volume since the 1998-99 season, the oldest data available from the state agency, according to a Wall Street Journal analysis.
The total volume of orange juice sold in a year has decreased by a third from a decade ago, when Americans bought 836.4 million gallons of it.
Revenue hasn't fallen as sharply, though, because prices have climbed as volume dropped, The Wall Street Journal said. Orange-juice sales for the 2012-13 season totaled $3.49 billion, down 5.2 percent from 10 years ago. Analysts have said a greater variety of beverages and energy drinks have taken market share from orange juice.
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