Consumers Thirst for Low-Cal Beverages

New analysis presented at Experimental Biology 2009 this week reveals that consumers of all ages are drinking more lower-calorie beverages than they did several years ago.

"The data show that the American public is taking advantage of the many beverage innovations being developed by the beverage industry, including the introduction of new no- and low-calorie beverages," said Maureen Storey, PhD, senior vice president of science policy for the American Beverage Association. "This is good news because consumers are beginning to take advantage of lower-calorie beverage options that can help in balancing energy from calories consumed with energy from calories burned through exercise."

The findings indicate that the beverage marketplace works to anticipate and meet consumer expectations and demands through innovation in product offerings.

Sources:

• American Beverage Association: Consumers Respond to Lower Calorie Beverage Options: Analysis of Government Data Confirms Americans Taking Advantage of Wide Variety of Lower-Calorie Beverage Options