High income shoppers spent 18% more at dollar stores in the second half of 2008

Results from Technomic’s latest consumer sentiment survey reveal that consumers continue to remain highly concerned about the U.S. economy, their personal financial situation and job security. In addition, 51 percent of consumers believe the economy will worsen this year and only 26 percent think it will improve.

The researchers also noted a jump in the recognition of the need to save more and spend less – 87 percent now say that is their intention vs. 74 percent in December 2008, the last time Technomic polled consumers on that issue.

As a result, Technomic believes the food industry will feel the effects of the prevailing pessimism. Bob Goldin, Technomic Executive Vice President, notes that “consumers express a strong desire to economize. This is apparent in the large number who plan to scale back visits to high-priced restaurants and coffee shops, reduce spending at restaurants and other retail venues, increase purchases of store brand groceries, make more meals at home, use coupons and take advantage of discounts and deals.” Goldin also notes that consumer sentiments suggest that a near-term rebound in consumer food spending is highly unlikely.

For more information on Technomic’s consumer research, please contact Bob Goldin at 312-506-3936 or rgoldin@technomic.com.