Americans Concerned About Sodium Content

There is a gap between consumers’ concerns about the amount of sodium in their diets and their consumption of low-sodium and sodium-free foods. Although the level of sodium concern is not as high as two decades ago, concern has risen in recent years, but the number consuming low-sodium/sodium-free foods has steadily decreased, according to The NPD Group’s National Eating Trends® report, which has tracked Americans’ eating behaviors for the last 30 years.

A separate report titled “A Look into The Future of Eating” reveals the more American will be concerned about serving foods with salt over the next decade. The projected number of individuals who feel “a person should be very cautious in serving foods with salt” is forecasted to increase by 14 percent by 2018.

“In my 30 years of observing Americans eating behaviors, there is often a gap between what consumers say and what they do,” said Harry Balzer, chief industry analyst at The NPD Group and author of Eating Patterns in America. “It’s easier to aspire to a positive behavior than to actually do it.”
Sources:

* The NPD Group: Americans Increasingly Concerned About the Amount of Sodium in Their Diets, But Consumption of Low Sodium/Sodium-Free Foods Steadily Declining, Reports NPD