Food coupons were the top searched category in March

Retailers generated approximately $33 million in sales through RetailMeNot.com in March, more than a 33 percent increase compared to the same time last year ($25.1 million in 2009). In March, more than 12.1 million consumers visited RetailMeNot.com and saved $7.9 million using online and printable coupons ($6.4 million online and $1.5 million printable). Community members shared more than 32,000 coupons and submitted more than 475,897 votes and 18,000 comments on the reliability of the coupons.

The top online coupon in March was for $10 off a $50 purchase at JCPenney and the top national printable coupon download in March was for a free entree with the purchase of one entree and two beverages from IHOP. Residents of Illinois once again came out on top this month as the number one state using printable coupons, while residents of New York remained the most frequent users of online coupons. Food was the most searched category in printable coupons.

A snapshot of the data collected in the March Consumer Coupon Report can be found below. To download the complete report and methodology, please visit http://tips.retailmenot.com/March10DataReport.

Top 10 most searched stores in online coupons in March:

1. Victoria's Secret
2. Kohl’s
3. JCPenney
4. Amazon
5. Domino’s
6. Macy’s
7. Enterprise
8. Old Navy
9. Target
10. Children's Place

Top 10 most searched brands in printable coupons in March:

1. Fantastic Sam's
2. IHOP
3. Kentucky Fried Chicken
4. Great Clips
5. Moe's Southwest Grill
6. Stanley Steemer
7. Subway
8. Dunkin' Donuts
9. Texas Roadhouse
10. Culver's

Top 10 most searched categories in printable coupons in March:

1. Food
2. Clothing
3. Pizza
4. Retailers
5. Restaurant
6. Haircut
7. Restaurant + Chains
7. Free
9. Entertainment
10. Car + Wash

Top 10 states using online coupons in March:

1. New York
2. Massachusetts
3. New Jersey
4. Missouri
5. Virginia
6. Connecticut
7. Maryland
8. Rhode Island
9. Illinois
10. Pennsylvania

Top 10 states using printable coupons in March:

1. Illinois
2. Minnesota
3. Georgia
4. New Jersey
5. Missouri
6. New York
7. Pennsylvania
8. Wisconsin
9. North Carolina
10. Arizona