Fast-Food Sector Weathered Economic Storm

Research and Markets released its “Global Fast Food: Charting the Course in a Post-Recession World” report, which analyzes global performance, category performance, competitive landscape, case studies and global prospects in the fast-food category.

Key findings indicated that fast-food operators have weathered the economic storm well, with the sector remaining the center of innovation and investment in consumer foodservice, steadily adding new product lines and consumer groups. Growing demand for convenience among consumers, coupled with comparatively high profit margins has led to increased participation in fast food from convenience store operators, supermarket retailers and others. Reflecting an industrywide trend, Asia will continue to drive growth going forward, accounting for the majority of sales expansion over the next five years. At the same time, operators must continue to adapt to a diverse consumer landscape.