Starbucks Experimenting with Alcohol, are they Crazy!

Now the largest coffee house wants to serve alcohol. What happened to there roots.

They are having big problems.

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The latest in a series of shakeups in the company sees them trialing different ways of working, slower coffee production and higher hygiene standards, but the coffee retailer is also going to trial selling alcohol in one of its stores.

The Olive Way store in the Seattle-based chain has added craft beers and wines to its menu, the first of the chain's stores to do so. Beer and wine will go on sale each day after 4 p.m. The move is part of an overall effort to get customers spending time in Starbucks even after their morning jolt; additional offerings will include more options for savory afternoon treats.

Since most than two-thirds of its business comes before 2 p.m., the omnipresent coffee shop is looking to make a foray into serving liquor and cheeses, while transitioning into more of a bar-and-café atmosphere.

Starbucks will operate a test-run of the new style and feel of its locations at a store in Olive Way, Wash. near Seattle. The Olive Way Starbucks has concrete floors, according to USA Today, with empty burlack sacks hanging on the walls, chairs from a nearby university, and large tables for big groups.

If the location does well, Starbucks may offer alcohol at more locations in the future, TIME magazine said. Region vice president of Starbucks Kris Engskov said in an interview with TIME that he envisioned Starbucks shops that carry “a variety of options that you might find in more of a restaurant at night.”