Results of a new SupermarketGuru.com Quick Poll “Retailers Most Annoying Habits" reveals consumers have a love-hate relationship with supermarkets and their retailing tactics with 31% of respondents reporting disappointment with their shopping experience.
According to the survey, the top three annoyances are running out of sale items (62%), requiring companion purchases to get a sale price on an item or a free item (46%), and issuing coupons at checkout with short dates to use (32%). Exactly 33% of consumers said the store they shop in most is usually guilty, while 24% said it happens half the time.
Nearly 40% said perishables (dairy, produce) and service departments (meat, seafood, deli, bakery) were guilty of high prices, while 34% said freshness was inconsistent. Consumers also complained about lack of signage above food displays, out of stock items and short dates.
Roughly 35% complained that items on top shelves too high to reach and placement of value-priced items are usually on the bottom shelf, while 28% said promotional displays impede aisle traffic.
Despite annoyances, 59% of shoppers shopped at a store because they’re most convenient to home or work, and 28% seemed flexible enough to accept the store’s flaws because “no store is perfect."
Sources:
* Supermarket Guru: Are Supermarkets Annoying Shoppers?
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