Social media users were highly positive about U.S. coffee chains in the last 12 months

Social media users were highly positive about US coffee chains on social media in the last 12 months, with Starbucks leading the pack, according to a new social media analytics report from Amplicate.

The report found that 88% of all opinions on social media about major coffee chains such as Dunkin Donuts and Cosi, were positive. No major coffee chain performed poorly on social media but Dunkin Donuts was the least loved over the 12 months, with 23% of comments on the coffee and donut chain expressing a negative opinion. Social media users criticized the chain's iced coffee and expressed some dissatisfaction with its bagels.

Starbucks, on the other hand, was the most loved coffee chain on social media. 89% of opinions expressed enthusiasm for the Seattle-based coffee giant. Social media users were most positive about the chain's sweet specialty coffees, loudly extolling its Pumpkin Spice Latte and its Caramel Mocha.

Amplicate's new report 'Public Opinion on US Coffee Chains on Social Media' reveals that fans of coffee chains were not only more vocal than major coffee chains' detractors but their opinions reverberated farther through cyberspace. The average fan of coffee chains had 573 friends or followers on social media, whereas the average detractor had only 402 friends or followers.