Survey Reveals Retailers’ Plans to Introduce In-Store Mobile Apps in 2012

 The leading provider of in-store mobile commerce solutions for retailers, restaurants and brands, today released new data highlighting retailers’ growing interest in in-store mobile shopping applications. AisleBuyer commissioned Retail TouchPoints to administer a survey of retail executives on current and future mobile deployment plans.

 The survey, which was conducted in December 2011, reveals that while only 14 percent of respondents currently have a mobile application for in-store use, 50 percent of those who do not are planning to introduce a shopping app in 2012. Among this group of retailers that plan to build apps for in-store use:

• 54 percent plan to include promotions functionality as part of the app
• 24 percent plan to add mobile self-checkout via smartphones
• 46 percent of retailers have plans to add a tablet-based mobile store associate app for retail employees in the next 12 months

“Retailers clearly view mobile as the key to enhancing the in-store experience. From mobile self-checkout to equipping store associates with tablets, the survey data validates the major shift we are seeing in the use of mobile in stores,” said Andrew Paradise, AisleBuyer’s CEO. “Mobile apps provide retailers with a wealth of previously unavailable information on in-store shopper behavior that will ultimately improve revenue, profitability and customer loyalty.”