As demand for locally grown fruits and vegetables has increased, so too has the number of urban farmers markets sprouting up across the nation.
The U.S. Department of Agriculture announced Friday that the number of direct-sales markets has increased 9.6 percent in the past year, with
"Farmers markets are a critical ingredient to our nation's food system," USDA Deputy Secretary Kathleen Merrigan said. "These outlets provide benefits not only to the farmers looking for important income opportunities, but also to the communities looking for fresh, healthy foods."
After 18 years of steady increases, the number of farmers markets across the country now registered with the USDA is 7,864. In 1994, there were 1,744.
Organizations such as Slow Food, founded in 1989 to counter fast-food, junk-food lifestyles, first ignited consumer demand for fresh, local produce.
"My husband and I prefer to eat locally and organically," said Tracy Stuntz, a college instructor who shops at the Vineyard Farmer's Market in
Some markets are so popular that there are wait lists for farmers to sell there, including one of the largest and most diverse of all, the Ferry Plaza Farmers Market in
Operated by the Center for Urban Education about Sustainable Agriculture, the iconic market on the
"When we started there were only three markets in the city, and now there are 29," said Liz Hunt, a center spokeswoman.
Grant Brians of Heirloom Organic Gardens sells more than 200 old-fashioned varieties of vegetables, herbs and fruit grown on two farms in San Benito County, about 100 miles south of San Francisco. Others bring in stone fruits from the
Dave Stockdale, the center's executive director, said farmers markets empower consumers to become active supporters of their communities.
"Every day eaters have the opportunity to vote with their forks and support small-scale farmers, investing resources in their communities, stimulating their local economies, and keeping ag land in sustainable production," he said.
The center uses the markets to educate consumers about unique varieties of produce and how to prepare them. Stockdale said the growing interest in farmers markets has prompted others to ask the center for help creating educational programs.
San Franciscan
"It's fresh and cheap, to be quite honest," Miller said. "I can go to the store on the bus and buy black, ugly, mass-market stuff, but I don't want to do that. I would rather get local produce."
The USDA has worked to make the markets accessible to people of all income levels by outfitting more with the ability to accept payments from the Supplemental Nutrition Assistance Program, formerly known as food stamps. More than $4 million is being made available to equip markets with wireless point-of-sale equipment.
The mid-Atlantic, Northeast and Southeast saw the biggest percentage growth in markets, reporting 15.8, 14.4 and 13.1 percent jumps in participation.
No comments:
Post a Comment