Tis the season of food, giving and eating it, according to a report by The NPD Group, a leading market research company. According to the Christmas Holiday Profile Report, which is based on NPD's SnackTrack®, a monitor of in-home and away-from-home snack food consumption, 52 percent of consumers who report giving gifts at Christmas, give food.
The report finds that half of the food given as Christmas gifts is candy, mostly chocolate candy. Cookies are also a popular Christmas gift, 42 percent report giving cookies. An assortment of other foods, meat, breads, fruits, jams, seafood, etc. are given by 23 percent of the respondents. Sixty-three percent report that the food they gift has a holiday theme or package.
All of this giving of food results in the eating of it. Cookies are the number one snack food traditionally eaten at Christmas, 65 percent said they eat cookies. Forty-nine percent reported vegetables as a top snack food traditionally eaten during the holiday season, 48 percent eat chocolate candy, 46 percent eat nuts, 47 percent eat cheese, and 37 percent eat fresh fruit. Eleven percent of the respondents admit to eating the much-maligned fruit cake.
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