Goya Foods Moves Into Baby Aisle

For lessons in how to appeal to an increasingly diverse America's changing tastes, just look at Goya Foods. The biggest Hispanic-owned food business goes everywhere Hispanic America does, from baseball stadiums to the baby food aisle. One of Goya's biggest bets is a partnership with Beech-Nut Nutrition to create Beech-Nut Goya, a baby food range being promoted as "Authentic Hispanic flavors made especially for your baby" as it rolls out to stores now. With Hispanics accounting for one-fourth of all U.S. births, Goya teamed up with Beech-Nut to extend its brand to America's youngest appetites, reports Advertising Age.