Freshly squeezed, pressed or blended with a bit of green algae, raw fruit
and vegetable juices, new juice bars across the country are being lauded by
everyone from celebrities to soccer moms with a vigor that recalls the '90s smoothie
craze.
For people who don't have time to sit down and eat a balanced meal, raw juice is a fast way to down nutrients—several pounds of produce often go into one bottle of vegetable juice—and companies claim that the liquid delivery allows the digestive system to rest while providing the body with energy.
Fueling today’s juicing trend are new innovations like the Norwalk, a hydraulic press able to make juice without any sort of heat (which is generated when there's friction), thereby retaining the maximum amount of health benefits from the produce, though many labels warn that the juices are not pasteurized for that reason.
In
Now even international coffee powerhouse Starbucks is joining the juicing rush: The chain opened its first juice bar in
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