FISH PROTEIN POWDER HITS U.S. RETAIL MARKET

Bluewave Marine Ingredients launched its AminoMarine™ brand protein powder, a dairy-free and gluten-free fish protein powder that's available to retailers in the U.S. market.

The fish protein powder is offered in four flavors, including PeanutButter, Chocolate-Hazelnut, Natural (non-flavored) and Natural (neutralized). The 2-year development process included, "utilization of key refining techniques that remove the fish fat/oil component leaving an 83% plus protein powder, establishing the baseline for creating a more neutral protein flavor and allowing us the ability to then add additional flavor for the retail consumer market," said Michael Mussel, CEO of Bluewave. The unflavored version of the fish protein powder is produced in the company's Peru facility, then shipped to the United States where it's further processed, flavored and packaged in GMP facilities.

The protein is Paleo, Crossfit and Celiac diet friendly. It's also a good alternative for those consumers concerned about hormones, antibiotics and rGBH, as well as for male consumers who want to avoid estrogen concerns associated with soy proteins.