With summer coming,
consumers will be reaching for water enhancers to add flavor and variety. Out
of $200 million worth of water enhancers, only one lets you keep water’s
natural purity: Vitamin Squeeze™, which is made from natural ingredients and
contains no preservatives.
“You pick a water
enhancer and give yourself a plus for being healthy. Not so fast,” said Bill
McKay, Founder and CEO of Ecosentials LLC. “Most water enhancers are, in fact,
packed with chemical sweeteners and preservatives, much like the soda you may
be trying to cut down on.”
Aside from containing
no preservatives, Ecosentials’ Vitamin Squeeze™ uses natural flavors, is
sweetened naturally with zero-calorie stevia and provides a potent, fresh
portion of vitamins with every dose. Sold in more than 2,500 stores, Vitamin
Squeeze™ is the only preservative-free option in a water enhancer market
dominated by conglomerates such as Kraft and Coca-Cola.
“We go through a lot
of trouble and expense to make sure our drinking water is the purest it can
be,” continues McKay. “So why dump a load of chemicals into it?”
Among the ingredients
listed in commonly available water enhancers are sweeteners including
acesulfame potassium and preservatives such as potassium sorbate and artificial
dyes. Many labels also state that the product “contains less than 2% of natural
flavor.”
In contrast, Vitamin
Squeeze™ uses natural flavors and stevia and gets its color from fruit and
vegetable powders. Vitamin Squeeze™ is also the only enhancer to emphasize the
need to replenish vitamins B and C. The importance of these nutrients is well known,
but less so is the need to replenish them regularly throughout the day.
Vitamin Squeeze™
Powder Water Enhancer is sold in the water and powder drink mix sections of
more than 2,500 Safeway, SUPERVALU, Albertson’s, and other stores nationwide.
The product is also rapidly gaining new distribution across natural, fitness
and nutrition channels. For more information, please visit
Posts
No comments:
Post a Comment